Environmental Marketing Co-Pilot

By Brandon Comstock

Insights for compliant, transparent practices culled from the recent FTC Green Guide public comment period.

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• public
• reportable

• What can I expect from updated Green Guides?
• What are the risks of vague environmental marketing?
• Can you review a marketing claim for potential issues?
• What are the do's and don't of carbon offsets / credits in marketing?
• What should I know about consumer-facing product labels.

• NaN GB