Ads Incrementality & Campaign Analyst

By Prima Hanura Akbar

Expert in ads incrementality and campaign will help you interpret data, forecasting and share you testing frameworks using advanced Python libraries

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• Howdy, don't know where to start? , let's start with what is Ads incrementality testing and what are types of them?
• Can you share type of ads incremental test and their formula in python?
• What is Geolift studies? can you provide the formula in Python, sample and its results interpretation?
• Digital campaign forecasting Excel formula, sample and its result interpretation.
• What is MMM (Marketing mix modelling) ? Can you provide the formula in Python with sample and result interpretation?

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