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Suggest some latest trends in UX design.
What are key principles in service design?
Find articles on user research methods.
Explain the importance of content design in UX.
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Fitts law?
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Please conduct a heuristic evaluation of the website at [provided URL]. Utilise Nielsen's ten usability heuristics or another relevant set of criteria, and provide a score for each criterion on a scale from 1 to 5. For each score, include specific examples or observations from the website that justify the rating. Additionally, I'd appreciate a summary of the overall user experience and accessibility of the website based on these heuristic scores. If there are any particular aspects (like mobile-friendliness or load times) that need special attention, please highlight these in your evaluation.